AT&T TO GOES AFTER ASIAN COMMUNITY
By Adnews Staff
AT&T Canada Long Distance of Toronto is targeting the Asian community with its latest campaign. The telecommunications company has teamed up with the Asian Television Network of Newmarket, Ont. to air TV commercials in various languages during ATN shows. The spots will be created in-house by AT&T and ATN. In addition, ATN will help viewers with services such as long distance, Internet and pre-paid calling cards. They will offer the services in several languages. ATN airs Indian shows on different TV stations such as Citytv. ATN broadcasts include movies, dramas, news, cricket and exclusive shows such as the Academy Awards of Indian Cinema.
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