STACCATO'S MOVES INTO CANADA
By Adnews Staff
Staccato's of Montana recently expanded into the Canadian market, and may look for a Canadian agency to help promote the chain once it starts to mix up its advertising plans, Staccato's Canadian president David Chadwick told Adnews yesterday. Currently there are two Staccato restaurants in Edmonton and Vancouver. Another outlet will open in Edmonton in October and the company has deals in place to have 15 locations in Calgary and 15 in the Ottawa area. Staccato's is a soup, stew and chili restaurant. Each is operated as a food court concept and are located in shopping malls, store fronts or office buildings. For the time being, the restaurants will be promoted using local newspaper ads and flyers created in-house. When the company decides to use other media such as radio, it may look into hiring an agency, Chadwick said.