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REITMANS INTRODUCES JEANS LINE

By Adnews Staff

Reitmans of Montreal launched a line of women's jeanswear this week. Called Contrast, the jeans are available in three styles: relax fit, slim fit and collection. In addition, the jeans are available in blue and black. Other products in the line include jackets, shirts and skirts. The line will be promoted using point-of-purchase materials, flyers and cross promotions with various retailers. Reitmans has 320 womenswear outlets across Canada.

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