PIZZA HUT FILES U.S. LAW SUIT AGAINST COMPETITOR
By Adnews Staff
A pizza war could be heating up in the U.S. Pizza Hut has filed a lawsuit against Papa John's International of Louisville, Kentucky stating that the pizza chain's advertising is deceptive. Pizza Hut singles out Papa John's point-of-purchase materials, pizza boxes and store signage, as well as the chain's use of its claim that it is the only pizza restaurant that uses fresh tomato sauce. This isn't the first time Pizza Hut has complained about Papa John's advertising. Last spring, Papa John's revised an ad that showed tomatoes being plucked from a vine, to one showing tomato sauce being poured from a can. Papa John's ad agency is Fricks/Firestone of Atlanta.
« Back Next »
Comments
blog comments powered by Disqus