EATON'S UPDATE
By Adnews Staff
The T. Eaton Co. Ltd. of Toronto will promote the opening of its newest Eaton's Home Store using newspaper transit and radio ads, as well as direct mail handled in-house. Ongoing advertising for the outlet will use newspaper, transit and magazine ads, also created in-house. The new Eaton's Home Store opened last week in Orleans, Ont. It offers a range of home furnishings including giftware, area rugs, accessories, lamps and mattresses. The store is 35,000 square feet in size. This is Eaton's second store dedicated only to home furnishings and accessories. The first store opened in May 1997 and is located in Vancouver.
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