COMPAQ TARGETS RESELLERS WITH NEW CAMPAIGN
By Adnews Staff
Compaq Canada of Richmond Hill, Ont. launched a national newspaper campaign last week targeting channel partners. The move was made to remind partners that Compaq will continue to work with all of its channel partners from Compaq and its recently acquired company, Digital Equipment Corp. of Massachusetts. The headline on the ad says, "But will we still dance with the ones that brought us?" The visual depicts a group of people on a dance floor, dancing with their respective partners, feeling comfortable and enjoying themselves. The body copy says, "Resellers are how we got here. Resellers will share our success. Period." The double-page spread will appear in Computer Reseller News Canada, Computer Dealer News, Canadian Computer Reseller and Direction Informatique. The ad was created by Palmer Jarvis DDB of Vancouver.