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CLICKTHROUGH OFFERS NEW PR SERVICE

By Adnews Staff

ClickThrough Interactive of Toronto has introduced a new service that will allow companies to get their major announcements on line faster. Called PRWebPointer, the service will feature an advertiser's Web banner ad on such sites as Canada NewsWire and Carlson Online. When a user clicks on the ad, they will be able to view the news release from the company. E*Trade Canada was the first advertiser to test the new service. McManus Elliott Communications of Toronto is E*Trade's agency. ClickThrough is an Internet advertising network.

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