GOOD HUMOR TOUTS ICE CREAM TREAT
By Adnews Staff
Good Humor-Breyers Canada of Burlington, Ont. is promoting its Solero dessert in its latest campaign this summer. The campaign uses inserts and dollar-off coupons in daily newspapers across Canada, as well as sampling in 600 grocery stores across the country. It was created by MacLaren McCann of Toronto. Solero was first introduced last November. It is an ice cream treat with a blend of exotic fruits such as passion fruit, mango, peach and pineapple. Good Humor markets the Breyers' line of all natural and premium ice creams, ice cream desserts Solero and Viennetta, as well as frozen yogurts and sherbets.
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