PUBLICIS FORMS PHARMACEUTICAL NETWORK
By Adnews Staff
Publicis SMW of Toronto and Publicis BCP of Montreal have branded their healthcare communications practices under one unit. Called Publicis WellCare, the unit is part of a global strategy to brand the healthcare practices within the Publicis network of agencies. Publicis WellCare Toronto and Publicis WellCare Montreal will have a client list that includes Merck Frosst, Pfizer Canada, Astra, Bayer Consumer Care, Hoffmann-La-Roche, Dimethaid Research, Ferring, Hoechst Marion Roussel, Organon, SmithKline Beecham Consumer Healthcare, W.K. Buckley, Pharmacia & Upjohn and Teva Marion Partners. The Publicis WellCare network of agencies consists of 16 agencies in 14 countries including South Africa, Germany, Australia, Austria, Brazil, China, the U.S., France, New Zealand, the Netherlands, Philippines and Switzerland. Each of the agencies in the network remains a separate entity but uses the global resources of the network.