COLOR YOUR WORLD REVAMPS STORES
By Adnews Staff
Color Your World of Concord, Ont. has changed the look of its stores and added new services. All the stores have been given an updated look and are set up in such a way to give customers additional home decorating ideas. All the stores feature a Language Of Color service which provides customers with a new color system and product range that divides colors into groups based on hue, tone and mood. There are over 1,600 colors available. Previously Color Your World offered 600 colors. In addition, the home decorating chain has launched an in-store magazine called Colour. The publication will publish stories about color theory and the principles of interior design. Topics covered will include creating an atmosphere with more than 40 color schemes, how to choose shades that work, paint projects to start and finish in an hour, as well as advice on how to paint, what colors to choose and which tools to use. Color Your World will promote the newly decorated stores and Language Of Color using magazine ads, as well as flyers. Advertising for the chain is done by BBDO Canada of Toronto. Color Your World has 250 outlets across Canada.