I/MONEY CHOOSES NEW AGENCY
By Adnews Staff
I/money of Toronto has handed its account to Gee, Jeffery & Partners Advertising of Toronto. The agency won the business after a four-month competition with three other agencies. "Gee, Jeffery had the right capabilities to look after the needs of the company," i/money chief operating officer Harry Enchin says in a release. "They understood our product and our issues intuitively. Plus their size and fit were just about ideal." The incumbent on the business was Leo Burnett Co. of Toronto. I/money operates a Web site that provides financial news and information for consumers. Users can compare and purchase a range of products and services on the site from banks, trust, insurance and mutual fund companies. The site was launched in October 1997.