TROPICANA EXPANDS JAZZ FESTIVAL SPONSORSHIP
By Adnews Staff
Montreal-based Tropicana Canada has taken its sponsorship of this year's Montreal International Jazz Festival one step further. The company is traveling to special events in Quebec to give consumers a chance to sample its juice. At the events, Tropicana will rebroadcast the series of concerts that were heard at the Tropicana stage during the jazz festival. In addition, it will give away juice samples and merchandise such as hats, T-shirts and temporary tattoos. The program will be supported using radio promotions offering jazz-themed giveaways and contests. The program was created by Strategic Objectives of Toronto.
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