T.G.I FRIDAY'S PROMOTES READY-TO-DRINK COCKTAILS
By Adnews Staff
U.S.-based T.G.I Friday's added another flavor to its North American line up of frozen and ready-to-drink liquor products. The new flavor is cappuccino, comes already mixed and can be consumed on the rocks or as a frozen cocktail. In Canada, the entire line of T.G.I Friday's ready-to-drink booze is being promoted in a national magazine campaign created by TDH Marketing Communications of Toronto. PR is being done by Fleishman Hillard of Toronto. Other flavors in the line include Margarita, Strawberry Margarita, Pina Colada, Mudslide, Orange Dream, B-52, Mint Chocolate Chip and Strawberry Shortcake. United Distillers & Vintners Canada distributes T.G.I Friday's products in Canada.
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