ZEPPELIN ACQUIRES U.S. BUSINESS
By Adnews Staff
Toronto-based Zeppelin Communications & Design Ltd. was recently handed the account for The People's Princess Charitable Foundation of Tampa, Florida. The organization launched a worldwide tour earlier this month called Dresses for Humanity, an Exhibition of the Dresses of The Princess of Wales. Zeppelin will create a commemorative book and poster for the worldwide exhibit. In addition, it will create ads and handle PR when the show lands in Toronto, which will be from July 17 to Aug. 19 at the Royal Ontario Museum. The campaign will use brochures and banners, as well as transit, print and radio ads. Money raised from the event will be donated to The People's Princess Charitable Foundation, which, in turn, channels the revenue to local charities. Zeppelin won the business without a review. It Has been in contact with the foundation for some time.