SUBWAY GIVES AWAY SPORTS TOYS IN LATEST PROMOTION
By Adnews Staff
Subway Restaurants of Milford, Connecticut has teamed up with Sports Illustrated For Kids magazine for the fast food chain's North American promotion beginning in July. Under the deal, when customers buy a Subway Kids' Pak meal from July 6 to Aug. 16, they will receive toys based on various sports highlighted in Sport Illustrated For Kids magazine. The toys will include a soccer sack, which is a sewn foot bag designed to look like a mini soccer ball; a super baseball, which is a rubber ball featuring baseball graphics; a basketball flyer, which is a flying disk designed to resemble a basketball and a mini football. The promotion will be supported using in-store materials, print ads and local TV commercials. The campaign will be created by Publicis Hal Riney & Partners of Chicago.