LEVER POND'S TOUTS DEGREE ANTI-PERSPIRANT
By Adnews Staff
Toronto-based Lever Pond's is promoting its Degree brand of anti-perspirant in its latest TV campaign for the PRODUCT. The campaign launched earlier this month and features three TV spots, as well as transit shelter and newspaper ads. The ads use humor by putting consumers in potentially sweaty situations. The campaign was created by Palmer Jarvis DDB of Toronto. Lever Pond's acquired the Degree brand from Helene Curtis in July 1997.
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