B.C. CONSUMERS IN SEARCH OF G-SPOT
By Adnews Staff
The Tree Brewing Co. of Kelowna, B.C. found itself in hot water recently because it wouldn't tell consumers how to find a G-Spot. The microbrewery launched a B.C. newspaper campaign last month that began with a 'how to' guide on discovering the G-Spot. Half way through, the ad digresses to congratulate readers for patiently reading all the directions, saying that perseverance like theirs is just what's needed to discover the finer things in life, like Tree Beer. The ad finishes by asking readers to turn to page 72, where the G-spot story will continue. But the story conclusion wasn't there. Consumers were very disappointed when the story did not continue. The newspapers running the ad received calls from people demanding to know why the story didn't actually continue. The ad also drew ire from the Liquor Board who told Tree Brewing that the ad didn't meet ad guidelines and couldn't run again. The campaign will continue throughout the summer, minus the G-Spot ad. Poster ads will also be used in bars. The campaign was created by Palmer Jarvis DDB of Vancouver.
This is the first ad campaign two-year old Tree Brewing has run. The company decided to do so because it is going public next week and wanted to give the brew some attention, spokesperson Stephanie Willoughby told Adnews this week. Tree Brewing sells its beer in B.C. Its four brands are Tree Amber Ale, Blonde Lager, Red Ale and Spy Dark Lager.