WINDEX MOVES OUTSIDE
By Adnews Staff
U.S.-based S.C. Johnson & Son introduced a new window cleaning product to the North American market late last month that cleans the grime off of outside windows. Called Windex Outdoor, the product attaches to an ordinary garden hose and cleans all the outdoor windows in an average home in about an hour, all from the safety of the ground. Window screens do not need to be removed form the window. Windex will clean through the screen and clean the screen as well. In Canada, Windex Outdoor will be promoted using national TV ads created by Foote, Cone & Belding of Chicago. The agency's Toronto office will localize the ads for the Canadian market and handle the Canadian media buy. Windex Outdoor was tested in a few southern U.S. state last year. S.C. Johnson markets over 400 consumer products in Canada and the U.S. Its leading brands include Pledge, Glade, Windex, Edge, Raid and OFF!