COSMAIR TOUTS NO SHINE SKIN CREAM
By Adnews Staff
Cosmair Canada of Montreal has introduced a campaign to promote its new skin care product, L'Oreal Shine Control Matifying Moisturizer. The campaign uses magazine and transit shelter ads, which began in Vancouver earlier this month. The ads will be launched in Montreal, Toronto, Quebec City, Ottawa, Edmonton, Calgary and Winnipeg next week. L'Oreal Shine Control Matifying Moisturizer is a face cream that the company says is oil-free and doesn't make your face shine. One of the transit ads incorporate a real mirror with the slogan "Does My Face Shine?" The magazine ads were created by Publicis BCP of Montreal. The transit portion of the campaign was handled by BCP in conjunction with Mediacom of Toronto.
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