BIRKS REVAMPS STORES, BRINGS IN NEW PRODUCTS
By Adnews Staff
Toronto-based Henry Birks & Sons is renovating its stores and introducing several new products in its outlets. The newly-designed stores feature wood panels, new windows and specially designed Birks carpeting. In addition, each store will feature a Baby Boutique, offering various baby items such as silver spoons. The jewelry chain expects to have all of its 36 stores renovated within the next five years. The new products at the store will include the baby items and Italian jewelry. Other new marketing strategies include a new customer relations department and a Web site to increase sales and product information.
Separately, Birks is on the verge of naming a new agency for its account.
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