POWERBAR LAUNCHES MOVING BILLBOARD
By Adnews Staff
PowerBar Foods Canada Inc. of Mississauga, Ont. is using its latest outdoor ad as a public relations tool to promote its sponsorship of various sporting and charity events across Canada throughout the summer. The superboard is currently located in downtown Toronto, but will be moved around to different cities to promote events. The ad is three dimensional and features a life-size mannequin riding a real mountain bike. Special electrical hook ups allow the mannequin to ride the bike forwards and backwards, as well as do wheelies. The ad promotes the company's PowerBar athletic energy bar and will list events that it is sponsoring. Regular billboard ads are also being used throughout the campaign. The ads were created by The Gibson Group of Markham, Ont. Media space for the campaign was provided by Pattison Media of Toronto.