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DEBEERS ENGAGES JWT

By Adnews Staff

Nothing lasts forever. South African-based DeBeers Consolidated Mines has ended a 57-year relationship with N.W. Ayer & Partners and moved its New York-based U.S. account over to J. Walter Thompson. JWT in Canada has already had the business for some time. The move makes JWT DeBeers' only agency worldwide. Ayer created "A diamond is forever", the slogan used in DeBeers' advertising around the world.

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