CDMA BOARD GROWS
By Adnews Staff
Three new members have joined the Canadian Direct Marketing Association's board of directors. They are: Reader's Digest Association (Canada) marketing vice-president Pierre Dion, Manulife Financial affinity markets vice-president Faye Jones and Telemedia Communications circulation vice-president Gloria MacDonald. In addition, CDMA chairman Alan Levine has been re-elected to another term in the seat. The CDMA boasts 750 corporate members including financial institutions, publishers, cataloguers and charities, as well as various suppliers of goods and services to the industry. The membership is responsible for over 80% of direct response marketing sales in Canada.
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