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LEVI HANDS OVER THE REIGNS FOR GWG

By Adnews Staff

Levi Strauss & Co. (Canada) of Richmond Hill, Ont. has handed over responsibilities for its Great Western Garment Company brand to Jack Spratt Mfg. Inc. of Montreal. The move was made so Levi can focus on its two core brands: Levi's and Dockers. Jack Spratt will handle the manufacturing, marketing and sale of GWG jeanswear. Advertising for GWG will be handled by freelancer Bran Rubinger.

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