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STARBUCKS MOVES INTO SPECIALTY TEA MARKET

By Adnews Staff

Starbucks Coffee Company of Toronto added a new treat to its menu earlier this month. Called Chai Tea Latte, the product is a combination of black tea, spices, honey and milk and is served hot or iced. The tea will be promoted using in-store sampling, coupons and signage. The campaign will be created by Echo Advertising & Marketing Inc. of Toronto. The GCI Group of Toronto is doing PR.

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