TWO AGENCIES BATTLE FOR ONTARIO GOVERNMENT BUSINESS
By Adnews Staff
Two agencies are vying for the $30 million Ontario government agency-of-record account. Incumbents Media Buying Services and Genesis Media, both of Toronto, are short listed for the business. Presentations will be made April 9 and a decision will be made shortly after that. The agency chosen will handle domestic and ethnic media. Until now, MBS handled domestic media and Genesis was responsible for ethnic media.
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