INSURANCE COMPANY CHANGES NAME, LAUNCHES CAMPAIGN
By Adnews Staff
Toronto-based Royal Insurance has changed its name to Royal & Sun Alliance Insurance Company of Canada and launched a national ad campaign to promote the new name. The name was changed Royal recently merged with Sun Alliance, which created the Royal & Sun Alliance Insurance Group plc. The campaign uses TV and print ads to promote the insurance company's products and services, as well as a 1-800 number for consumers to get additional information and refer them to their nearest Royal & Sun Alliance broker. The ads focus on the company's ability to help people recover from setbacks and get on with their lives. The campaign was created by McArthur Thompson & Law of Halifax.
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