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BBM EXPANDS PEOPLEMETER SERVICE

By Adnews Staff

Vancouver broadcasters have agreed to increase the number of households to 500 for the full commercial panel of BBM's new TV PeopleMeter service. Currently, BBM has installed its meters in 123 panel Vancouver households, while another 231 installation appointments have already been made. Another 50 households will be added. The PeopleMeters will be installed in all of the extra households by September, when the service is expected to launch.

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