LIFE NETWORK GEARS UP FOR SPRING CLEANING
By Adnews Staff
The Life Network has teamed up with The Clorox Company in a promotion giving away three complete kitchen renovations. Under the program, participants can enter by filling out a Clorox coupon to win one of the renovations. In addition, weekly prizes offering a collection of Clorox spring cleaning products will be given away. The promotion will run for four weeks beginning this week. It will be promoted during the Real Life with Erica Ehm show, which airs on the Life Network, as well as in TV Guide. Free-standing-inserts in newspapers and point-of-purchase materials will also be used. The Life Network created the TV Guide and TV ads, while Glavin & Associates of Toronto did the FSI's and the point-of-purchase materials. The Life Network is owned by Alliance Broadcasting of Toronto.