TORONTO LIFE MOVES INTO CAFES
By Adnews Staff
Toronto Life magazine has teamed up with the Starbucks Coffee Co. to sell the publication in Toronto area Starbucks cafes. The move was made because both companies have the same target market, Toronto Life consumer marketing director Scott Bullock told Adnews yesterday. Under the deal, Toronto Life expects to increase magazine sales, while Starbucks hopes to increase traffic in its cafes. This is the first time Toronto Life has sold its magazine in a cafe. Until now, it has only been available via newsstands and subscriptions. The partnership will begin with the April issue of Toronto Life. To promote the deal, Toronto Life and Starbucks will donate $1 from the sale of every April issue to the Walter Carsen Fund for the Homeless and the Beat the Street program for street youth. Toronto Life and Starbucks say they have the same customers: urban professionals in their mid-30s. Toronto Life has a paid circulation of 94,000.