NABS PUTS AD AUCTION ONLINE
By Adnews Staff
The National Advertising Benevolent Society has launched a new Web site that will allow users to bid in the organization's 1998 Ad Auction online. Bidders can place and track their auction bids. The system will provide them with an up-to-date listing of the highest bids received and participants will be notified if they have been out-bid. Ad Auction chair Brian Pearman says bringing the bidding process online should increase response time to make the auction more successful. The new site also features information on all NABS events. The site was created by Interactive Marketing Concepts of Toronto.
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