AD CAMPAIGN GETS HIGH RESULTS
By Adnews Staff
Chrysler Canada says its latest ad campaign for its Neon vehicle has exceeded expectations. The TV and newspaper campaign increased Neon sales by 28.6% nationally in January 1998, when compared to the same month in 1997. The campaign used three 15-second commercials, each promoting a specific product advantage as well as the price. The ads were launched last November, and were created by PNMD Communication of Montreal.
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