Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

TORONTO GETS IN EXTRA TV EACH WEEK

On average, Torontonians watch an extra hour of TV each week compared to viewers in Vancouver, according to Nielsen Media Research. While Toronto viewers are steadily built up throughout the day, Vancouver's audience builds earlier in the day and more rapidly. In that city, there is a steep rate of climb at about 4 p.m. This may be due, in part, to the number of popular sports programs carried live in Vancouver at this time. Those same programs air in Toronto during prime time because of time zone differences. News programs are more popular in Vancouver than in Toronto and Toronto has more prime time viewers than Vancouver.

« Back Next »

Related stories Comments