HOTELS OFFER SPRING FLING
By Adnews Staff
Twelve Toronto hotels have teamed up to offer tourists a chance to jump into spring. The hotels will run their first annual Spring to Life Festival from April 1 to April 30. Under the promotion, hotels will package their rooms with themed activities. For example, guests at the SkyDome Hotel will receive free tickets to the Second City comedy shows and the in-hotel "She's So Funny" comedy cocktail cabarets. They will also receive discounts for Toronto tourist attractions. Packages at other hotels include wellness seminars, vintner dinners, golf lessons, city tours and tours of Niagara Falls, as well as tickets to performances of Chicago and RENT. The festival is being promoted using print and radio advertising created by Publicis SMW of Toronto. The print ads will be co-op ads with Ontario Tourism, and tourist organizations in Rochester and Buffalo, New York, as well as Cleveland. Hotels involved in the promotion are: Crown Plaza Toronto Centre, Delta Chelsea Inn, Le Royal Meridien King Edward Hotel, Radisson Plaza Hotel Toronto, Royal York Hotel, Sheraton Centre, SkyDome Hotel, The Sutton Place Hotel, Toronto Colony Hotel, Toronto Hilton, Toronto Marriott Eaton Centre Hotel and The Westin Harbour Castle.