FAMOUS PLAYERS EXPANDING
By Adnews Staff
Famous Players theatres of Toronto is planning to add another 175 screens across Canada over the next three years. The expansion includes the spring 1996 opening of four large-screen, multiple-theatre complexes in Mississauga, Ont., Calgary, Quebec City and London, Ont. The theatres will feature wall-to-wall curved screens, revamped lobby concessions and stadium seating for unobstructed viewing. The addition of themed restaurants, simulator rides, virtual-reality displays and video games is also being examined. Print advertising for Famous Players is done in-house. Theatre advertising is done by Basstoy International of Toronto. The expansion comes on the heels of Dallas-based AMC Entertainment's announcement that it may be bringing its mammoth theatres into Canada, with three sites in Toronto. Currently, Famous Players has 463 screens in Canada.