CIBC TOUTS RRSP SERVICES
By Adnews Staff
The Canadian Imperial Bank of Commerce introduced a national campaign recently to promote its RRSP services. The goal of the campaign is to show consumers that CIBC's advice can contribute to the success of their investments. The campaign uses five 15-second TV ads that feature CIBC employees from across Canada. They each describe how CIBC employees can individually make a contribution to a customer's RRSP. Four full-page print ads describe the range of resources available to clients. They also show how a customer can tap the bank's resources. Four 30-second radio spots promote specific products. Outdoor ads are also being used. The campaign was created Padulo Integrated of Toronto.
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