SWEDISH VACATIONER MOVES INTO CANADA
By Adnews Staff
Go Ahead Vacations of Stockholm, Sweden opened a Canadian sales office earlier this year. Located in Toronto, Go Ahead Vacations sells European tours mainly to seniors. The tours are fully-escorted and include flights, four-star hotels, bilingual tour directors and airport transfers. Go Ahead is promoting itself using direct mail, print ads and media relations done in-house. The company will also use trade shows.
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