ALLIANZ CREATES TV SHOW
By Adnews Staff
Allianz Canada of Toronto has created and funded a TV program that targets seniors. Airing on Prime TV, the show is called Caregiving and is hosted by author and activist June Callwood. The weekly show deals with various issues facing seniors and their caregivers. Allianz, an insurance company, is the sole sponsor of the show and has created two new commercials to air during the broadcast. The spots were created by Ellis Teichman Communications of Toronto, which also negotiated Allianz's sponsorship of the show. The ads will eventually air on other stations as well.
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