TSE TARGETS CONSUMERS
By Adnews Staff
The Toronto Stock Exchange launched a print campaign last week targeting consumers. The ad focuses on TIPS35, a new product from TSE. TIPS is an indexed fund that lets people invest in 35 of the largest companies on the TSE. The ads were created by Axmith, McIntyre, Wicht of Toronto. This is the TSE's first foray into mass consumer advertising. Until now, the stock exchange only did trade advertising.
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