AETNA HEIGHTENS PROFILE DURING THE OLYMPICS
By Adnews Staff
Aetna Canada of Toronto will launch a new TV commercial tonight during CBC's coverage of the 1998 Olympic games. "The ad depicts Aetna as a strong and stable company that attributes its growth to integrity, innovation and caring," president and CEO Nick Villani says in a release. The goal of the ad is to generate greater name recognition among consumers of individual insurance, as well as employee benefits and health solutions. The ad was created in-house. PR for Aetna is done by The Communications Group of Toronto.
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