ULTRAVISION OFFERS NEW LENS
By Adnews Staff
Ultravision of Campbell, California launched a new soft disposable contact lens in North America recently that the company says offers more comfort and better vision. Called Specialty Choice A.B., the lens has 55% water content and is an aberration blocking lens. It allows the lens to focus on light so that the patient will have sharp vision. The lens is replaced monthly. In Canada, Specialty Choice A.B. is being promoted using direct mail to optometrists. The campaign was created in-house.
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