THREE DIE TRYING TO RE-CREATE TV AD
By Adnews Staff
A fruit juice commercial has been pulled from TV in New Zealand after three people jumped to their deaths while trying to mimic the stunt in the 90-second spot. The stunt showed two athletes apparently jumping from a 100-foot waterfall at Hunua Falls in pursuit of a can of Fresh-Up fruit drink. The stunt was created by trick editing, with the two athletes only actually jumping a few feet. Since Christmas a 22-year-old man was killed while jumping from the Hunua Falls. Two other men, aged 39 and 28, were killed while jumping from other North Island falls. The New Zealand Advertising Standards Council approved the commercial. The board will decide whether to rescreen the ad next month.
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