THRIFTY AWARDS FREQUENT RENTERS
By Adnews Staff
U.S.-based Thrifty Car Rental is offering bonus air miles in its latest North American promotion that began this week. Under the deal, members of American Airlines AAdvantage frequent flyer program who rent frequently can earn up to 2,000 miles per rental by receiving progressive bonus mileage awards. With the first car rental, participants will receive 500 base miles. For the second rental they will receive base miles plus 250 bonus miles. The bonus miles keep increasing until the seventh rental. From rental seven to 16, participants will receive 500 base miles plus 1,500 bonus miles for each rental. After 16 rentals enough mileage for a round trip has been earned and the program begins again. In Canada, the promotion is being supported with a direct mail campaign done in-house.