CDMA LIST CONFERENCE
By Adnews Staff
The Canadian Direct Marketing Association will host its Annual Database & List conference in Toronto on Jan. 28. The conference will feature nine sessions following one of three topics: marketing, economics or technical. The marketing seminars will cover topics such as the rise of database marketing in retail, e-mail and Internet marketing and attitudes and demographics. The economic sessions will discuss in-house and out-source systems, database management ideas for companies with mid-sized lists and predictive models for increased sales and profits. Technical workshops will focus on data mining, predictive modeling and how to evaluate and analyze database needs.
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