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LEVER-POND'S GOES DIRECTLY TO CONSUMER

By Adnews Staff

Lever-Pond's of Toronto is taking its message about its Q-tips cotton swabs directly to where it can be used. The company launched a poster campaign this week for Q-tips in change rooms at health and fitness clubs in major English language markets across Canada. The campaign also uses magazine and point-of-purchase floor advertising. Ogilvy & Mather of Toronto handles advertising for Q-tips. Sampling at health and fitness locations may also be used. NewAd Media of Toronto sells poster space in health and fitness clubs.

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