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VALU-NET SELLS PHONE CARDS TO ENCOURAGE VIRTUAL RETAILING

Valu-Net Corp. of Markham, Ont. began selling prepaid phone cards late last month to prove to consumers that its electronic commerce technology is secure. The cards depict player images of the 1998 men's and women's Canadian Olympic hockey teams. There are three collector series available and one Retail series. The Retail set will be sold on Valu-Net's Web site, as well as through Shopper's Drug Mart and Pharmaprix stores. The collector series' can be purchased on the company's Web site and through collector stores. The cards are being promoted using radio, print and TV ads created in-house with the help of Portfolio Advertising of Toronto.

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