FCB DRIVES AWAY WITH ALAMO BUSINESS
By Adnews Staff
Foote, Cone & Belding of New York was handed the keys of the North American account for Alamo Rent A Car. The agency will handle TV and print ads, as well as collateral materials targeted at the leisure audience. Other short listed agencies were McCann-Erickson Worldwide's Atlanta office, Lowe & Partners/SMS of New York and Bernstein/Rein of Kansas City, Missouri. The incombent on the account was Hal Riney & Partners of San Francisco, but U.S.-based Alamo also handles some of its creative in-house. In Canada, Alamo has outlets in Calgary, Montreal, Toronto and Vancouver.
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