BUCKLEY REDESIGNS KIDS' PACKAGING
By Adnews Staff
W.K.Buckley Ltd. of Mississauga, Ont. has revamped the packaging of its two Jack & Jill liquid cough products for children. One product is an expectorant and the other is a cough suppressant. The new packaging features new colors, one is dark green and the other is pink. Previously, both packages were green. The boxes also feature a new logo, with Jack and Jill playing at the top of the box. Until now, the boxes showed a silhouette of a boy and a girl. Both packages also highlight the flavor of the syrups. The new packaging was designed by Cooper & Williamson Inc. of Toronto.
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