MC DIRECT GETS ANOTHER PIECE OF U.S. BUSINESS
By Adnews Staff
MC Direct of London, Ont. nabbed another U.S. client this fall after winning the Intellidata Inc. account. The agency won the business after working with the company on a project basis for a year and a half. Intellidata was also using several U.S. agencies. The company markets telephones and is an online service provider, giving customers access to information such as stock quotes and weather reports over its telephones. Intellidata sells its phones to U.S. telephone companies such as Bell Atlantic and SouthWestern Bell. It also provides marketing support for the phones and services. MC Direct was chosen for the Intellidata business because it works with other U.S. telephone companies. MC Direct will launch three campaigns for Intellidata in January, two with Bell Atlantic and one with Southwestern Bell. About 75% of MC Direct's business is from the U.S.