EXPRESSVU TOUTS ITS OWN BENEFITS
By Adnews Staff
ExpressVu Inc. of Mississauga, Ont. has expanded its advertising campaign by launching a new TV commercial this week that focuses on the benefits of ExpressVu's direct-to-home satellite TV service. The ad promotes ExpressVu's digital picture, CD quality sound and flexible programming packages. The spot supplements ExpressVu's TV, print and direct mail campaign that launched in early November. This campaign promotes the benefits of direct-to-home satellite TV in general. The ads feature people talking about the virtues of DTH service while wearing ExpressVu satellite dishes on their heads. Cinema and radio ads for this campaign also began this week. Advertising for ExpressVu is done by Vickers & Benson Advertising of Toronto.
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